Use Competitor Keywords to Improve Your Digital Strategy

September 19, 2021 | Louis Garrick | Online Courses

Use Competitor Keywords to Improve Your Digital Strategy

You need to be aware of the competition to stay in business. And the best way to conquer the online world is by analyzing competitor keyword analysis. This way, you can quickly gain insight into the digital strategies to anticipate your next moves.

What is Competitor Keyword Analysis?

Clients realize what results they’re searching for when they enter keywords into Google. If you need to boost your organic search success, you should focus on their search intent and comprehend the various phases of a purchaser’s journey.

You’ll also have to comprehend the client’s journey inside the setting of the competitive scene you work in. A potential client will have a scope of choices accessible to them at each phase of their purchase journey.

Emphasizing the competitor’s keywords assists you with showing up on similar SERPs and stages as your rivals. You can utilize the competitor’s keyword research to uncover any shortcomings, for example, significant keywords that are yet to be targeted.

What is <strong>Competitor</strong> Keyword Analysis
What is Competitor Keyword Analysis

Before you can do that, you’ll first need to find out which keywords have been working well for your competitors so far. 

How Can You Do a Competitor Keyword Analysis?

If you are done with the keyword research, you can easily continue with competitor analysis research to make the most out of your keywords. There are specific keywords to improve digital strategies that you can use for better ranking.

How to Search for Your Competitors

Your search competitors can be different from your business competitors. Few of your most challenging business competitors may not be serious as far as organic search is concerned.

That is the reason the initial step to research competitor keywords. This allows you to know where you remain consistent with your competitors. Search competitors are the sites that position for something similar or the same kind of keywords as your site.

To track down the top competitors in your niche, start with a basic Google search. You’ll regularly track down that these competitors have the highest organic and business rankings. Pick the fundamental keywords that are relevant to your business to see who is dominating in your search “neighborhood.” You may be shocked to see who is viewing similar keywords as you!

How to Search for <strong>Your</strong> <strong>Competitor</strong>s
How to Search for Your Competitors

Now insert your target domain into the device’s input field and then click on search.

Organize Your Competitor Keywords

If you click on any number in the “Common keywords” section, you’ll be taken to the keyword gap tool. You can utilize this tool to compare target keywords from at least two areas. The device features any average target keywords the domains share, like any keywords that your competitors are positioning that you’re not.

The keyword gap tool additionally enables you to send out the accumulated information from numerous stages in one Excel sheet, eliminating the progression of running gap analysis for each domain at once.

Utilize the filters to discover the undiscovered capability of your competitor’s keywords and export a ready-to-use spreadsheet with all the most critical data.

With the tool, you can vividly see what position you rank according to your competitors for every keyword and see which pages rank the highest.

Organize <strong>Your</strong> <strong>Competitor</strong> <strong>Keywords</strong>
Organize Your Competitor Keywords

Begin with assessing your competitor’s keywords list:

1. Examine the stats for high competitor keywords. Sometimes, they can be too competitive to go after, but they may come in handy after a while.

2. Double-check the keywords similar to your competitors and exclude those not relevant to your business.

3. Underline keywords that have higher domains.

4. Analyze the SERPs for each marked-out keyword and point out any organic or paid chances you have probably missed and how you can target them. Focus more on keywords your competitors rank more.

Evaluating the Keywords

There’s no trick to identify which keywords are essential and which are not. To analyze the keywords that can rank better, you have to study them manually. In this analysis, check your competitor’s keywords. Make sure you consider their relevance, SERPs, and organic traffic before a thorough assessment of the right keywords. Many people don’t give much importance to this and they have to pay for it in the long run, this is why we advise you to not make this mistake. 

Narrow down the list of competitor’s keywords and choose the ones which seem most relatable. With the help of keyword research tools, you can quickly look for keywords that are most suitable for your business.

Evaluating the <strong>Keywords</strong>
Evaluating the Keywords


The competition is getting tough day by day. More businesses and platforms are shifting towards online setup; thus, you need to thrive to succeed. If you want to improve digital strategy, then this article is perfect for you. 

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