We are hearing the word ‘influencer’ too often. You may already follow some influencers according to your likes and interests. There are many types of influencers, fashion influencers, foodies, gamers, makeup artists, and others. They all are good at what they do and they have a huge number of fans following. The common people rely on them and trust their words.
What is influencer marketing?
Influencer marketing is a sales promotion tactic. It includes approaching people with a strong following network. It uses people with popularity to take action. Your action can be anything like purchasing a product, supporting something, or filling out a questionnaire. People follow these influencers wholeheartedly. Therefore, they mostly do as they are told. This is the main reason why influencer marketing is successful because these influencers directly impact people’s lives with their words.
Why influencer marketing?
I will tell you why. People don’t always see ads. Even I use an adblocker because they can be annoying. Therefore, we use an influencer marketing strategy and target a specific type of audience. For example, you sell makeup so you will target the cosmetic influencer. The people who already follow him know all about his content. Not only this, they followed him because they wanted that type of content. You can also call it an inbound marketing strategy.
Different types of influencers
There are 6 different types of influencers. Let’s take a look,
- The mega influencer
- The macro influencer
- The micro-influencer
- The advocate
- The referrer
- The loyalist
These influencers make up the influencer market. You can select according to your needs and budget. The mega and macro-influencers have followers in millions while the others have comparatively fewer followers and reach.
People are more likely to take the words of an influencer
People engage in influencer marketing platforms because they know it works. Influencers, on the other hand, try to be as honest and reliable as they can. The influencers try to test the products and honestly explain the pros and cons of buying them. Therefore, people are more likely to take their words because they explain and assure people in detail.
How to get in touch with an influencer?
We can also think about how we can get an influencer to support our business? The key here is trust and good relations. Influencers are just customers who can bring more potential customers so you must impress them. If you want to approach an influencer on Instagram, you can comment and mention them on their stories. You can also send them a PR package or a special discount for their followers.
If your influencer is eminent, you can email them or talk to their social media manager. After this, you can talk business with them. If you are unfamiliar with influencers, many agencies can find them for you. You only need to describe your requirements and they will do the legwork.
Platforms are another way to find influencers. You can use many platforms. The platform will search for different influencers for you.
How much does an influencer cost?
In case you are wondering if you can afford an influencer. You can. The cost of each influencer depends on so many things. For example,
- The number of followers.
- Their reach.
- Their demand among people (some influencers are trending so they are more in demand).
- How much promotion do you want?
All these factors collectively affect the price. Although, some influencers have their payment criteria. They can charge you for a blog post or a promotional video. The general rule is $1000 for every 100,000 followers.
The future of influencer marketing
The way people drool over influencers tells us that influencer marketing is here to stay. A few years ago, influencers didn’t even exist. Now, people follow them religiously. Things have changed and people are happy with being or following an influencer. Everyone uses social media even more than watching television. People prefer YouTube or social media. If you are thinking of starting your career as an influencer, you should go for it.
Also, if you are wondering to invest in an influencer marketing agency, you should. This trend is not going anywhere.