What does a business need? I wondered a lot and came up with the simplest answer. A business needs a working force, funds, and loads of marketing for customers. No doubt, marketing is essential for the survival of a business. Marketing promotes your business and gets you customers. The marketing could be done through social media, newspapers, emails, and SMS, etc. One of these ways is content marketing. It is a carefully devised plan that focuses on getting the attention of your customers without the promotion of your brand.
The sole purpose of content marketing platforms is to make catchy content to move their audience and drive customers to their platform. People love unique content and they engage with it wholeheartedly. It is a valuable skill. Therefore, you might want to look at these courses.
Content Marketing Course: Get Certified in Content Marketing via Hub spot academy
This is a free certification course. HubSpot Academy is universally acknowledged by many. And so, the certifications are important as well. Moreover, it is free so you don’t have to invest anything. The website has many different blogs as well. This is a professional-level course for experts who want to strengthen their content marketing skills.
The course contains 12 lessons. These are divided into 56 short videos and the total time will take 6 hours max. In addition, many quizzes help in your revision.
The course focuses on content creation and SEO training. It covers many topics related to content creation and its implementation. It covers the following,
● Generating plans.
● Implementing a successful content strategy.
● Generating new ideas.
● Using SEO in your content.
● Promoting your content.
●Analyzing content reach and reviews.
Promote a business with content via Google Digital Garage
This is a free course by Google. The purpose is to help people learn about the power of brilliant content marketing strategy. It is a very useful course.
This is a beginner-level course and it is 3-hour long. The course consists of 4 modules. Furthermore, it has video tutorials, assessments, and quizzes.
The course mainly focuses on content marketing, video promotion, and web optimization. Through this course, you will learn about,
● Social media plans.
● Social media advertising.
● How to recognize social media pitfalls.
● Video advertising.
- Content format and success.
The strategy of content marketing via Coursera
This is a paid course. It comes under the category of management. It deals with skills like copywriting and content marketing, etc. Coursera is a reliable platform and the instructor has a really good rating.
The course is offered through the University of California. It will take around 19 hours to complete this course and you will receive a shareable certificate. The course has reading materials and practice exercises as well.
The course is divided into 3 parts. They are,
● Introduction to content marketing.
● Creating a strategy.
● Implementing that strategy.
Content marketing for social media via LinkedIn learning
This content marketing course is paid and it comes with certification. LinkedIn is keen on developing skills among people. This course will get you a content marketing job in no time.
The course consists of many short videos related to content marketing.
The course deals with the following topics,
● Selecting different social media platforms.
● Promoting your content through social media.
● Gaining reach through social media.
● Analyzing your impact.
Content Marketing: Blogging for Growth via Skill Share
Skillshare is an amazing platform for both teachers and students. It has plenty of useful courses and the creativity among people knows no bounds.
The course consists of 11 lessons only which will hardly take 2 hours of your time and you’re done. 11,000 students have taken this course and they’re quite satisfied, we can see this from the reviews.
The course revolves around content creation while blogging. Blogging has gained fame over the last few years and people love it. This course will start with introductions then cover different blogging styles and different content creation strategies. In addition, it will cover many successful ways to create blog content.
The content marketing world knows no limits. The content is never-ending and so is the audience. Learning these skills can be the best decision of your life. Thoroughly explore these courses and select the best one for you. You will not regret it.